Okay, so by now you're all WELL aware that organic reach on IG has plummeted. And that's putting it lightly.
If I had hair, that'd be me. 👆
So what do we do? Is there some sort of work around, or are we all doomed?!
In this article I'm going to cover:
Now, let's get right to it...
I know what you're thinking...
If the algorithm keeps showing your content to the same 5% of your following, how do we get it to show more?
The answer is to post more... A LOT more. Like 4-8 times a day more!
When I tell people how much you need to post, they're stunned of the amount of content it takes to combat this.
They feel as if it's spamming their followers. Well, I've got news for you. With the new deliverability on organic content and how it's delivered - it's not.
I've tested this on numerous client accounts for myself.
The ones that post at LEAST 4-8 times a day FAR out perform the ones that post a couple times a week. Or worse... a few times a month!
What happens by posting this much is that the algorithm is forced to deliver your content to more segments of your audience.
Going back to my first example of posting on Monday and then again on Wednesday. Those two posts will be shown to the same small segments of your followers.
When you up the ante and post multiple times a day, the algorithm is forced to deliver your content to NEW segments of your followers.
It's almost like hitting a new audience within the followers you've already established.
Instead of the same 50-100 people that were seeing your content before... Your posts are being shown to 200-300 people. Post again in a few hours, not it's showing it to 300-400 people.
Post a few more times in a day, you'll start to hit 500-600 people in your audience.
Now that your content is being delivered to more of your audience you'll start to see more engagement on your posts.
With the more engagement you rack up, the more the algorithm will deliver your content.
It's a beautiful little cycle and with a solid marketing strategy you can easily get back in the saddle and crush organic content like it's 2018.
Look - I completely understand if posting 4-8 times a day is a bit overwhelming.
In fact, it's the exact reason I built Luxe Fulfillment.
As business owners, you should be focused on day to day operations. Not worried about how to curate new content multiple times a day.
If you're interested in chatting with my about the systems I use to manage content at scale, I'd love to chat with you.
Book a FREE call with me here!
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